"Our vision is to create ground-breaking innovation and outstanding design at a reasonable price and to make everyday life easier for our Nordic consumers."
Designing good life
Bringing out innovative products, with smart solutions, and stylish design at an affordable price, has become a hallmark for us. Millions of consumers have discovered OBH Nordica through our products. We are grateful to now have a strong position in the Nordics and will do our utmost to continue offering Nordic and international households new, exciting products with stylish designs.
So, who are we?
OBH Nordica is a Nordic company with origins in Sweden and Denmark. In 2002, Swedish Nordica, which was founded in 1959, merged with Danish OBH and became OBH Nordica. Today, we have national companies in Sweden, Denmark, Norway and Finland and also operate in China. Since 2015, OBH Nordica has been part of Groupe SEB, a world-leading company in the household products industry with over 34,000 employees in 150 countries. Groupe SEB is has it´s headquarters in France and was founded in 1857.
"Groupe SEB Nordic's turnover amounts to approx. SEK 800 million and we have a total of about 130 employees, more than half of whom work from our head office in Sundbyberg outside Stockholm, Sweden."
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Our DNA
We are all designers in our lives.
We want to help you design a good life, for big or small occasions, and everything in between.
Like a quick and good breakfast, a nice and clean home, to get a nice look in no time, or to invite friends and family to a fantastic dinner.
We know that we can make your everyday life easier, so that you can enjoy life more.
We love to make boring routines smoother so that you can enjoy more of life.
With products that are smart, high-quality, durable and innovative – we design a good life together with you.